Results Matter

September 1, 2013 - Proving that results do matter, OTM won a DMAW Bronze “Maxi” award on behalf of a national corporate social responsibility client.  “Maxi” judging heavily weighs results in its award evaluations.  OTM’s winning catalog enjoyed an ROI of 422% -- driving buyers to purchase online, over the phone or with snail-mailed order forms, proving that online and offline direct marketing is the strategy of the day.

Big Move

January 4, 2013 - On the home front, OTM Partners moved its HQ from the up-and-coming Ballston corridor to Westover Village, a wonderful pedestrian-friendly enclave that features a beer garden, post office, hardware store and several popular local restaurants, and independently own shops, proving Mayberry is alive and well in Arlington.

Train and Verify

March 5, 2013 - Completing the training cycle has always been a priority for OTM Partners and to build on the idea of training and subsequent verification that the training is working, OTM helped bring a new concept to market, Train & Verify, LLC, a one-stop management and supervision portal that aims to help convenience retailers ensure they’re up-to-snuff when it comes to age restricted products.

Create Your Own Channels

June 4, 2012 - Doug Anderson, Chief Operation Officer at OTM Partners presented at the DMAW Cross-Channel Marketing Symposium in May. Doug outlined a direct marketing case study showcasing the challenges and value of detailed analysis and planning in capitalizing on maximizing traditional and non-traditional marketing channels. “Once you have your traditional channels covered, experiment in creating your own channels and leverage your stakeholders and other third party channels to reach your audience,” said Anderson. The case study delivered cross channel strategy and ideas for commercial and trade association attendees and how their membership, subscription or products sales efforts can benefit.

Innovations in eLearning

May 7, 2012 - In April, Read deButts, President at OTM Partners, presented innovative online training methods and applications during the Responsible Retailing Forum’s 10th annual conference’s segment on “Innovations in eLearning”. Read compared and contrasted a range of online training examples from U.S. military training to state government provided training. Read offered that “PowerPoint is not online training, even though it’s out there and delivered as such. The best training includes explicit feedback and involves interactive branching based upon users’ choices, entertaining gaming exercises and the opportunity to learn through failure.”